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| Home » Nissan Sentra News » UPDATE: Nissan Raises Price Of Redesigned 2007 Sentra | ||
| 11/23/2006 NASHVILLE, Tenn. (AP)--Nissan North America raised the price on its redesigned 2007 Sentra compact car almost 13%, but said its larger interior and more powerful engine should make it competitive with other imports and U.S. models. "It's a very important product for us," Nissan spokesman Darryll Harrison said Tuesday of the new car, which will carry a base price of $14,750. "We think it's going to do very well for us in the market." Nissan said the 2007 Sentra would be powered by an all-new 140-horsepower 2.0-liter 4-cylinder engine and include standard features like air conditioning, power door locks and windows and six air bags. It also would offer a wider array of premium equipment, including leather-appointed seating, keyless entry system and a Bluetooth Hands-Free Phone System. A year ago, Nissan priced its 1.8 liter, 4-cylinder Sentra base model at $13,100. Jesse Toprak, an analyst with Edmunds.com, a research site for car buyers, said Nissan's redesign was timely because "compact cars have been doing quite well" after gas prices spiked in the last year. But Toprak said Nissan is running a risk in trying to reposition the Sentra as an upscale economy car. "It's not going to stand out as the best entry-level pricing," he said. Among American cars, he noted the Chevrolet Cobalt and Ford Focus have much cheaper prices at $13,050 and $13,450, respectively. The DX Honda Civic is probably the next most competitive, with a base price of $14,810. Nissan said a popularly equipped Sentra 2.0 S model would be priced at $16,450, which it said was $50 less than last year's Special Edition Package model with similar features. Tuesday's pricing announcement came a few days after talks ended over a potential alliance with General Motors Corp. (GM) and Nissan. After three months of discussion, Nissan Motor Co. (NSANY) and Renault SA (13190.FR) of France declined to pay a premium for reaping what GM said would have been a disproportionate share of the benefits, according to a joint statement issued by the companies. Nissan officials, however, said they're still open to the possibility of talking with another automaker, particularly one that would be a geographic complement to the two automakers. Easy Bourse (Communiqués de presse) |